Tonight at Jubala we're hosting a TNT! TNT stands for Thursday Night Throwdown; feel free to come out and party with us. The event starts at Jubala around 7pm.
Here at the shop we've gotten a good bit of interest, along with a lot of questions. If you're curious about what the event entails, come check it out. Now, Iet's talk a bit about why these events even exist in the first place.
Many of us treat coffee like a drug. We walk into a cafe and walk out with a dose of caffeine that doesn't resemble something delicious at all. Thursday Night Throwdown is an event that promotes the opposite. Instead of a drug dose, look for drinks that are made well. Latte art is a skill that only committed baristas learn. If the only concern is to hand someone a speedy caffeine shot, then why spend time on presentation? Throwdowns cultivate a coffee culture that respects presentation and quality.
At Jubala, we want to focus on high quality coffee drinks. Tonight we'll be celebrating high quality drinks with some great baristas who celebrate the same. Come join us!
We've decided to go with a non-logo hanging sign to put over the door on the courtyard side of Jubala. We like the simplicity of coffee co. (which we are) so we played with the words a little and came up with something that I think will look sharp in, what I hope will be, a fun filled courtyard at Lafayette Village. The Honeycutt Rd. side will get a fascia sign with our full logo over the door.
we're also playing around with some cool ideas for the glass doors on both sides
Malcolm Gladwell is one of my favorite authors (Blink, Tipping Point, Outliers). Here is a video on his explanation of human nature around choice and taste, using spaghetti sauce as his example. This can also be found in his book, What the Dog Saw.